Wiggles | Branding/Packaging

Amidst a challenging economic period and strict import restrictions, Wiggles dog food swiftly emerged as a formidable local competitor to international brands. Its success stemmed from a combination of strategic branding and affordable pricing. The packaging, featuring vibrant design and photography of two dogs captured by myself, offered undeniable shelf appeal—matching, if not surpassing, pricier alternatives. The result was a brand that resonated with consumers and quickly gained traction in the market.