Marketing & Communications Leader
Brand Strategy | Marketing & Communication | Business Transformation
I help organisations strengthen their brands, build high-performing teams and transform marketing and communications functions.
Combining over 20 years of international experience with strategic leadership and commercial acumen, I turn business challenges into opportunities for growth, innovation and measurable impact.
DP World | Brand Function Transformation
Coca-Cola | Share a Coke
Doritos | Collisions
Landmark Group | Content Operations Transformation
Samsung | Lives With You
Samsung | Stand and Live
Cadbury | Generosity Platform Launch
Coca-Cola | Anyone But Wael
Abu Dhabi Public Prosecution | Global Summit on Metaverse Governance and Emerging Technologies
Abu Dhabi ADAFZA | 2030 Food Waste Initiative
Sprite | Keep It Real
Abu Dhabi DOE | Energy Outlook 2050
HH Sheikha Fatima bint Mubarak | Women Refugee Fund Branding
MOIAT | Make it in the Emirates Forum ‘24
Hyundai | Drive Smart. Drive Hybrid
Subaru | Time To Impress
Philips | You Are What You Eat
IHLAD | Personalized Healthcare
DMCC | Inside DMCC Mobile App (UX/UI)