Samsung | Lives With You

After a 30-year hiatus from advertising in Iraq, we launched a light-hearted campaign to reconnect with the local audience, emphasizing that the brand "lives with you." Featuring an Iraqi family, the campaign showcased how Samsung products seamlessly integrate into daily life.

On-ground activations in high-traffic malls and hypermarkets highlighted Iraqi hospitality, with booths offering cold refreshments and interactive games. Ushers, portraying family members, engaged visitors, and demonstrated key product features.

The campaign resonated strongly with the public, celebrating Samsung’s return with enthusiasm and success.