HH Sheikha Fatima bint Mubarak | Women Refugee Fund Branding
The blowing dandelion symbolizes the Fund's mission, reflecting Sheikha Fatima's broad impact on refugee women. Just as dandelion seeds spread far and wide, the Fund's support delivers hope and opportunity across various regions. The primary color is gold, chosen for its regal and transformative qualities. Gold signifies the Fund's commitment to exceptional care and support, highlighting the resilience and value of refugee women. This concept was selected from 15 proposals by branding agencies worldwide, underscoring its powerful representation of the Fund's dedication to elevating lives and honoring their contributions to society. Stationery branding, a website, and an e-commerce portal (UX/UI) were also created to support and enhance the brand's presence and functionality.