EgyptAir | Your Gate Way

EgyptAir introduced its flat business class seats with a creative campaign highlighting the comfort and tranquility of flying.

The Ambient OOH element featured the "Three Lions of the World"—Egypt's Sphinx, Africa's real-life lion, and the Far East's golden lion statue—symbolizing EgyptAir’s global reach and connections. This visually captivating representation reinforced the airline's role as a bridge between key global regions.

The campaign's striking outdoor activation won the prestigious OMA for Best Outdoor Campaign in Amsterdam in 2009, enhancing the brand’s international standing.